Corporate Sponsorship Management Solution
It’s no secret that sponsorships can be great for building brands, whether you’re an up and coming regional firm or a global powerhouse. The trick is finding, filtering and tracking the opportunities that are right for your company. Versaic Sponsorship makes it possible to manage even the highest volume of sponsorship proposals without adding resources to your team. Instead of spending countless hours reviewing and responding to sponsorship proposals – most of which don’t meet your needs – you can spend time maximizing the impact of opportunities that enhance your brand.
With Versaic Sponsorship, you’ll receive the right information in the right format and be able to route proposals to the right people for review. Versaic Sponsorship is easy to navigate, whether you’re inside or outside the company. Your team will love the way Versaic Sponsorship helps them manage requests, facilitate decision making and report on the results of sponsorships.
Benefits of Versaic Sponsorship:
- Identify the opportunities that align most closely with your business objectives
- Streamline your process and reduce administrative overhead
- Measure performance and gain valuable insights into which sponsorships are delivering the greatest results
Learn more by downloading the Versaic Sponsorship solution overview.
Fifth Third Track All Sponsorships With Versaic
“We believe every sponsorship request deserves a fair evaluation and a timely response and we simply outgrew our old processes for managing that. We knew we needed a system but we didn’t know where to start. Versaic not only built the system for us but they anticipated our needs and made it easy for us to expand as our requirements grew. Now thanks to Versaic, our process is streamlined and keeps us well informed, so instead of spending our time doing paperwork, we are able to focus on making the best decisions and activating our partnerships.”
Lea Ann Stevenson, SVP, Marketing Director, Fifth Third Bank
Key Capabilities & Features
Versaic provides the tools you need to manage your sponsorships efficiently, making it possible for you to accept proposals from the widest variety of sponsorship properties without getting bogged down in managing requests. With Versaic Sponsorship, you’ll receive the right information in the right format and be able to route proposals to the right people for review. Your team will love the way Versaic Sponsorship helps manage requests, facilitate decision making and report on the results of your sponsorship program. - Branded Portal and Guidelines - Client-Specified Questionnaires - Company-Wide Routing - Effective Review and Response - Flexible Dashboards and Performance Measurement
Branded Portal and Guidelines
Getting to the right sponsorship opportunities starts with being direct about your company’s goals. Versaic Sponsorship helps you put your best foot forward with a customized portal that showcases your brand values and sponsorship objectives. Make it easy for organizations to engage with your company by communicating your expectations and a clear process for selection.
- Get maximum impact with a dedicated, branded page that has the look and feel of your corporate site
- Communicate your submission guidelines including target demographics, regional or national scope, or expected results
- Provide a link from your website that makes it easy for rights holders to learn about your sponsorship goals and process
Client Specified Submissions
Versaic Sponsorship enables you to collect exactly the information you require in the format that works for you. With Versaic’s automated system, there’s no concern about volume. Proposals that don’t meet your requirements will be filtered, leaving the most promising opportunities ready for your review.
- Create a single point of submission that increases efficiency and eliminates unwanted paper proposals or follow up calls
- Enable submitters to easily make requests and track the status of their proposals without requiring time or effort from your team
- Eliminate manual processing; automatically track whether a submission is viable given your corporate, or even regional, sponsorship objectives
Many companies have sponsorship initiatives taking place throughout the organization, from retail locations to regional or branch offices, up to corporate headquarters. Even if your sponsorship program is more centralized, you need to have the right people on your team involved. It’s essential to route proposals to the appropriate people in your organization for review, decisions and action. With Versaic Sponsorship, nothing falls through the cracks, no matter how complex the process.
- Automatically route submissions to the right people in the company based on your organizational structure and needs
- Route proposals by any criteria you choose – brand, demographic, region, dollar amount or scope
- Eliminate the chance that important proposals end up buried under a stack of paper
Effective Review and Response
Versaic Sponsorship makes the proposal review process as easy as possible. Using your company criteria, our automated pre-screening ensures that the opportunities most closely aligned with your sponsorship goals can be identified. Scoring and assigning values to submitted information makes it easy for reviewers to make better and faster decisions. The way your company engages with outside constituents, including potential partners, reflects on your brand. It’s critical to respond in a timely way and with Versaic Sponsorship, nobody is left hanging.
- Ensure that all proposals are evaluated fairly and consistently through automated scoring
- Support team or committee review; track comments and input from all reviewers including agencies
- Capture all relevant data in one place, available 24/7, including organization history, agency perspective and committee recommendations
- Set expectations for a timely response starting with an automatic thank you after a submission; standardized declines ensure proposals that don’t meet your criteria are handled efficiently and to your specifications
Flexible Dashboards and Performance Measurement
Whether it’s tracking the performance of an ongoing relationship or evaluating success after a sponsored event, your company needs data in order to calculate the ROI of your marketing investments. What demographic group was reached and how many people were exposed to your brand? How much revenue was generated from the sponsorship? The only way you’ll be able to answer these questions is by having the data at your fingertips that let’s you look at the big picture as well as the fine detail. Versaic Sponsorship makes it simple to collect data from properties and analyze and report on that data using flexible dashboards and fully configurable measurement criteria. Communicating the success of your sponsorships to your marketing and executive teams is easy with Versaic Sponsorship. The insights you gain from Versaic Sponsorship will help you hone your sponsorship strategy and gain even more value from your sponsorship investments.
- Get a concise picture of sponsorship results through customized dashboards that display metrics and performance data
- Track post-event results by automatically requesting follow up information from properties
- Create ad hoc or custom reports and export to any format
- Report to upper management, agencies, investors and other constituents depending on your needs