Versaic Client Success Stories
See how companies like yours manage Corporate Philanthropy with Versaic's online solution.
BIG 5 Sporting Goods is dedicated to benefitting the communities where they do business. The company generously donates BIG 5 gift cards to local schools and civic organizations including athletic teams and leagues to support their fundraising efforts. With Versaic’s user-friendly application, Big 5 can comfortably handle the high volume of proposals they receive. The Versaic team helped Big 5 structure their program so that community groups understand the company’s criteria for support and submit the necessary information for review. The company reports that they are able to monitor and manage their community support program more efficiently than before, while increasing their social involvement in the communities where they do business.
Wine and spirits powerhouse Constellation Brands has a very active CSR program. Their CSR program exemplifies the values of the founders of the company — improving the health and well being of people and environment at each of the communities where they have business operations. Constellation sees their business success tied directly to the company’s ability to make a positive impact in local communities. A great example of this philosophy is the company’s support for employees impacted by Hurricane Sandy and those looking to help. Constellation matched employee donations to the Red Cross up to $100,000 in support of Sandy relief efforts. In the wake of the storm, Constellation employees stepped up to help fellow employees and partners impacted by the disaster, donating food, clothing, money and time. A big part of the company’s effort to do good in the community is empowering its team of 4300 employees to make an impact through volunteerism, matching grants and charitable donations.
With their nationwide campaign “ACTION Nation,” Dr Pepper Snapple Group (DPSG) had very aggressive goals – more than 100,000 volunteer hours and over $10M in annual giving by 2015. They knew they needed a system to effectively manage and respond to the thousands of requests that would flood their system from day one. Versaic was the answer and is now the submission and tracking system for all of DPSG’s philanthropic giving. We enable the company to handle the request volume effectively and route responses directly to the appropriate group or bottler for review, ensuring timely and appropriate response. The Versaic solution includes an umbrella system so corporate decision makers and local distribution and bottling centers can share information, track giving and deliver an integrated report accessible at multiple levels in the organization. Versaic’s platform is also used by the DPSG teams responsible for managing corporate sponsorships. Proposals submitted from external groups are automatically routed to the right DPSG brand team based on criteria such as demographics and budget. The DPSG team benefits from having an integrated solution that delivers impact and efficiency across the organization as well as a consistent company message to community groups and business partners.
More than 60 years ago, Fifth Third Bank was the first financial institution to establish a charitable foundation. Today, sponsorships and donations remain an important part of the organization’s market strategy and commitment to the communities it serves. Growth to 18 regional affiliates and more than 1,300 full-service banking centers brought an increase in the volume of requests Fifth Third was receiving for sponsorships and donations. Sorting through and getting the right information to the appropriate people for review became a challenge. Additionally, tracking and managing details about past sponsorships in an easily accessible way became increasingly difficult.
The Marketing and Community Development groups at Fifth Third turned to Versaic to build a solution that would address all these needs and more. Versiac developed a streamlined process that gives Fifth Third the critical data to operate efficiently and make decision making easier. The Versaic system enables Fifth Third to track all their sponsorship investments including critical Community Reinvestment Act funds, and monitor results against their marketing and philanthropic goals. Read the full case study.
Nationally ranked Indiana University Health and its 19 hospitals have a mission to improve the health of their patients and the community through “excellence in care, education, research and service.” Charitable giving and corporate partnership play an important role in their community outreach. IU Health needed a solution that could manage and integrate the complex, varied elements of their outreach program and help them prioritize and match support to those programs in alignment with their mission. Versaic developed a custom solution that exceeded IU Health’s requirements, delivering a powerful, user-friendly program that can easily be updated as their needs change. Read the full case study.
JetBlue knows it isn’t enough to get passengers where they need to go. The airline actively engages in sponsorship and donation programs that bring them closer to their customers in a variety of ways. JetBlue’s commitment to customers includes responding to literally thousands of requests each year from individuals, groups and non-profits looking for support, whether it’s a donation or participation in an event. Regional marketing teams, located near the airports and cities where JetBlue operates, are responsible for managing these programs at the local level. Every inquiry receives a response and many requests are granted. Prior to Versaic, this was no easy feat and the volume of requests strained team resources. Versaic provides the engine that makes it all work. The Versaic solution also incorporates the national sponsorships and sweepstakes that are handled by the corporate team, giving JetBlue an integrated, streamlined solutions that meets all their needs. Read the full case study.
It’s not surprising that the world leader in innovative workforce solutions is ahead of the curve when it comes to employee engagement. When ManpowerGroup turned to Versaic to help implement a system for tracking employee volunteerism, their priority was to make the system easy for employees. Versaic developed a no log-in solution that reduces the burden on employees and makes it easy for the Manpower team to track essential information about employee engagement. The Versaic solution enables Manpower to break down volunteer hours by specific categories for detailed reporting. In addition, the Versaic solution is used by the ManpowerGroup Foundation to track all requests and ensure that all grant proposals receive a fair and consistent review. ManpowerGroup strives to be socially responsible in every aspect of business and Versaic is an important piece of the picture.
Panera Bread believes in giving back to their local communities. For over 25 years, Panera has committed to helping neighbors in need by donating their leftover bread and bakery products to non-profit organizations through the Day-End Dough-Nation™ program. Annually, Panera’s company-owned bakery-cafes donate a retail value of approximately $100 million of unsold bakery products. Additionally, Panera supports events through their Panera Gives donation program by donating a certificate or fresh bakery products to non-profit organizations serving those in need. The Versaic System streamlines the application system for both of Panera’s donation programs. In a typical year, Panera’s Versaic System has 140,000 visits and receives about 7200 submitted applications. Versaic’s Management System enables Panera to make a substantial impact in their communities with minimal impact to business operations.
Safeway and the Safeway Foundation donate an average of $200 million in grants and product donations on an annual basis. When we first met the team, they were faced with managing three different funding streams and coordinating across various brands and divisions. They needed a solution yesterday. Versaic responded by helping The Safeway Foundation develop a customized website and grant management system in just a few days from commencement of the project. Versaic’s consultative account management approach enables The Safeway Foundation to incorporate system changes and improvements as their needs evolve. Versaic exceeded The Safeway Foundation’s expectations in terms of fast implementation and solution capabilities, all the while helping The Safeway Foundation enhance its already positive community image and impact. Read the full case study.
Stanley Black & Decker has a history of being closely connected to its customers. The company has active marketing and philanthropy programs and uses the Versaic system to meet a wide range of needs. Sponsorship management, proposals for media buys and requests for charitable donations are all managed through Versaic. Stanley Black & Deckers also uses Versaic to engage with customers who are interested in submitting ideas and inventions for consideration. The company has long welcomed participation from its customers and values the ideas that consumers and professionals have for improving tools and solutions in the Stanley Black & Decker family of products. Using the Versaic system, Stanley Black & Decker provides customers with a portal for submitting ideas and inventions. The information is routed to the right group within the company for evaluation based on the uniqueness of the idea, the commercial viability and fit for the company and its brands. With Versaic, the process is consistent and efficient, but more importantly, it helps Stanley Black & Decker build stronger relationships with its loyal customers and tap into new sources of innovation.
SUPERVALU is deeply committed to philanthropy and has a well-deserved reputation as a strong community partner. At the center of the company’s values is the idea that being a good corporate citizen is an ongoing responsibility. This commitment spans from the corporate level across the organization’s retails banners down to the store level. SUPERVALU’s Community Relations program includes financial support, product donations and volunteerism. The company receives thousands of requests and distributes millions of dollars in support each year. Versaic is the engine that makes this program possible. Requests come in at all levels and the Versaic system enables the company to respond quickly and efficiently, whether it’s a local banner fielding a request from a community group or the corporate team evaluating a national charitable initiative. Everything is tracked and managed in the Versaic system, including product, gift card and monetary donations. The flexibility of the Versaic system means each SUPERVALU banner can have its own branded submission portal and handle requests according to specific business needs but still maintain a consistent platform for managing and reporting on critical data across the organization. Versaic has made it easy for SUPERVALU to make a big impact.
U.S. Cellular is a leading regional wireless carrier with an active experiential marketing program. Events and sponsorships play a significant role in the company’s efforts to engage with customers in its local markets. The company handles all of its external requests for sponsorships via Versaic. Organizations submit proposals to the Versaic system and those proposals are automatically routed for evaluation and review at the corporate level. In addition to requests made at the corporate level, U.S. Cellular Company and agent-owned stores receive a high volume of local requests. “Rather than overwhelming our local field marketing teams, our requests are handled efficiently and quickly through Versaic. This gives U.S. Cellular a comprehensive way to approve the opportunities that provide us with the greatest marketing impact and ultimately help us to achieve our goals, “said Elaina Kempin, U.S. Cellular Field Marketing Manager.