M&T Bank Optimizes Grant Cycle with Versaic

By Jennifer Spencer, Content Marketing Manager, 01/11/17

Each year, M&T Bank is proud to offer generous grants to charitable organizations, focusing particularly on those that work to build and improve individual communities. In 2015 alone, they donated over 22.5 million to various non-profits.

However, M&T Bank’s generosity also came with a lot of inconvenience. The grant-giving process was tedious. M&T needed a solution that would cut down on time-wasting activities so they could focus on their mission. After careful research, they eventually...

11 Expert CSR Predictions for 2017

By Jennifer Spencer, Content Marketing Manager, 01/04/17

As millennials begin to dominate the workforce and consumer market, the way our world looks at the products and services we buy has changed for the better. Today’s consumers are more careful, cautious and educated about where and with whom they spend their hard-earned money. Successful brands are moving toward greater transparency and accountability to retain their customers and demonstrate responsibility to their communities and the world we live in. 

As we enter 2017, CSR trends are...

The 10 Best CSR Books to Give as Gifts or Read Over the Holidays

By Andy Cummings, Director of Business Development, 12/14/16

The holiday season is here. Your gifts may be picked out and ready to go, but what about something for your CSR colleagues? And what about your own wish list? The holiday break is a great time to catch up on your reading. We asked some leading CSR experts what books they have recently read and why they recommend them. There’s plenty here to get you and your colleagues fired up for the year ahead..

The ROI of Sponsorship and Corporate Giving

By Andy Cummings, Director of Business Development, 12/06/16

 

For many years, leading brands have leveraged sponsorships as an effective way to build brand awareness. Companies put their name on a stadium for the world to see, or develop sponsorships with globally consistent brands to increase their brand exposure. But what results are these impressions driving? How much impact do they have on sales? At best companies predict estimates of brand impact, but in reality there has been little hard data on the return on investment (ROI).

A 2015 NY...

CSR Initiatives – Who Picked Up Your Story?

By Jennifer Risi, Global Chief Communications Officer & Managing Director, Ogilvy Media Influence at Ogilvy Public Relations , 11/30/16

Just as CSR initiatives have become increasingly important in recent years, so too has the role of earned media relations. Rather than falling at the wayside as many experts predicted, earned media is far more important and far more influential than ever before.

A Nielsen study found that 84 percent of consumers trust peer recommendations, while 42 percent trust ads.  More and more consumers base their willingness to purchase, endorse or invest time in a company that is doing right by its...

Integrating CSR and Building CEO Support: Q&A with Jennifer C. Weston-Murphy, Corporate Leadership, CECP

By Jennifer Spencer, Content Marketing Manager, 11/22/16

As a member of CECP’s Corporate Leadership team, Jennifer serves as a CSR expert for partner companies, advising business leaders on strategy, best practices, and research insights. She also manages strategy and execution of many of CECP’s events, as well as leads the growth of CECP's coalition of Fortune 500 CEOs and their companies. Jennifer began her tenure at CECP on the communications and marketing team, collaborating with companies to tell their stories of social impact and convening...

5 Best Practices for Improving Grantmaking: A Corporate Funder’s Guide

By Burt Cummings, CEO, 11/17/16

Grantmakers want to make advancements in the issues they care about…but what’s the best way to do it?

What are the philanthropic best practices? How can the process of grantmaking be improved? Empowering change through grants means making it easier for funders and grantees to interact—and technology is the key. There are 5 areas of focus that can help you create best practices for impact:

Three Key Best Practices for Combining Profit and Purpose

By Jennifer Spencer, Content Marketing Manager, 11/07/16

There is little doubt that sustainability provides business value, particularly when those initiatives are part of the core business strategy. It certainly worked for Unilever. The company has provided the world with substantial evidence that embedding sustainability into the organization’s strategy, brand, and innovation drives business growth. Unilever’s 'Sustainable Living' brands accounted for half of the company's growth in 2014 and grew at twice the rate of the rest of the business.  

Reflecting on the Season of Giving

By Stewart Rassier, Boston College Center for Corporate Citizenship, 11/03/16

The holiday season is upon us, and with it comes an increased focus on corporate giving initiatives. From localized donations such as food and toy drives to broader efforts like the annual #GivingTuesday campaign, companies are ramping up their corporate giving programs.  As our calendar year comes to an end and many are moving into new budget cycles this spring, it is a good time to assess your giving strategy and make sure it is designed to maximize both social and business value. All...

How to Create a Social Responsibility Program that Helps Retain Millennial Employees

By Dana Manciagli, Contributing Writer, 10/28/16

It’s clear that millennials will have a huge impact on tomorrow’s businesses.

This generation represents $2.45 trillion in spending power, reports Adweek, and according to Omnicom Group’s Cone Communications, 70 percent of them will spend more on brands that support causes they care about.

Millennials want to take part in changing the world and they expect the companies they work for to do the same.

Corporate social responsibility (CSR) programs in which companies donate time, talent and...